The title of Patti Gibbons's blog, Not Dead Yet, really says it all. She might be a woman in her 60s, but she's not dead yet—and she certainly doesn't dress as such. With a penchant for power prints and a commitment to wearing exactly what she feels like wearing, Gibbons has our stamp of approval (as well as that of outlets like The Huffington Post).
When In Doubt, Overdress: There's nothing worse than showing up an event underdressed. Maybe the invite didn't specify or involved the word casual — but everyone else dressed up not so casually. If you don't know what the dress code is, overdress. There's no harm in looking too pulled together, but you'll feel uncomfortable if you think you look out of place. 

“Don’t go out and purchase all the latest trends if they are not flattering or don’t go with your personal style. Your style is about taking what is out there and combining it in unique ways that express who you are. It is not about being a clone and looking like everyone else. So don’t take the rules too seriously.” —Diane Pollack, a personal style curator and wardrobe consultant in NYC   Learn some secrets you never knew about your own clothes.
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect. 
WHAT YOU CAN DO TODAY: The simplest change you can make is to start following stylish people on places like Instagram. It’ll give you a double whammy: It’ll expose you to great style and give you some inspiration, but it’ll also create an environment where dressing well is “normal”. Need some stylish Instagram recommendations? Check out this post I wrote about my favorite stylish Instagrams here.
Invest In A Quality Iron: A quality iron is an absolute must to ensure you don't damage your clothes. Get one with a range of settings that can conquer even the toughest wrinkles, but gentle enough to iron over delicate fabrics. Because there are so many irons out there, the folks at Real Simple have made it easier for you to decide on one that will meet your needs. Check out their list of the top 40 irons they tried.
The OG fashion blogger and best friend of Fashion Toast's Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of "America's Next Top Model."
“Dress to show off your favorite areas and not to hide the ones you don’t love.  We all have trouble areas so choosing your outfit based on hiding behind your clothes is negative.  Instead, focus on the areas you love then dress them accordingly. Not only will you look great but it will help you appreciate the good things about your body instead of worrying about the ‘problems.’” —Ms. Brucker
Just like your posts on trending topics, the best pitch to a media outlet is a story that relates to something that’s currently hot in the news or that’s coming up around the corner. (For example: Pitch a local morning show on presenting fall fashion trends from stores all found in your city.) You’ll also want to show your credibility by linking to past guest posts, media mentions, or accomplishments, as well as why you’re the perfect expert for the story. No, it’s not easy, and it does take time, but as you build your blog and following, it’ll become easier to pitch yourself.
Fashion has always loved a showman. This season, however, the “experiential show” — in which design houses collaborate with artists, musicians, dancers or directors to present blockbuster catwalk spectacles — was more popular than ever before. Inspired by dance and movement, Maria Grazia Chiuri’s sixth ready-to-wear collection for Dior was unveiled in Paris by models who wove their way around eight twirling dancers on a 164-meter-square stage, part of a dazzling performance choreographed by Sharon Eyal. At Gucci, Alessandro Michele had Jane Birkin serenade the crowd midway through the show with a rendition of “Baby Alone in Babylone” at the Théâtre Le Palace. And in Milan, Giorgio Armani asked the ’90s British heartthrob Robbie Williams to croon his greatest hits to an audience of thousands at the Emporio Armani show, held in a giant hangar at Linate airport. — E.P.

Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.


“I don’t recommend buying a highly trendy item for a lot of money because in just a few months it’s almost guaranteed to be on the ‘OUT’ list next year. One example this season are the embellished handbags. These fun bags with stars, hearts, moons, and beading can be super fun for some nights out but really shouldn’t be a big part of your fashion budget. I’d look to stores like Zara or Topshop for great versions at an affordable price.” —Mr. Hernandez
Mirror mirror on the wall... (end the caption, be creative )😏| Photo and editing : @rommisantos #lookdujour#lookdeldia#lookdodia#tenueoftheday#outfitdujour#todayimwearing#blogmode#outfitoftoday###outfitdujour#goingoutlook#todaysoutfit#todayslook#myoutfit#fashionblogger#outfitideas#ootd#instagirl#look#fashion#fashionstyle#ootdstyle #ootdwomen#personalstyle#bloggersofinstagram#ootdlovers#fashiondaily
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect. 
Expect to hear this term bandied around a lot next summer. If you like fashion and function to come balanced, then this is a good trend go-to. Denim boiler suits, combat trousers (a style that has been out of fashion long enough to make a return), oversized anoraks and utilitarian jackets prevailed on catwalks including Fendi, Dries Van Noten, Isabal Marant, Balmain, Givenchy and Hermès. Regarding the combat trousers, don't panic - these aren't military inspired, and instead loose-cut with pockets that aren't bulky.

“Don’t go out and purchase all the latest trends if they are not flattering or don’t go with your personal style. Your style is about taking what is out there and combining it in unique ways that express who you are. It is not about being a clone and looking like everyone else. So don’t take the rules too seriously.” —Diane Pollack, a personal style curator and wardrobe consultant in NYC   Learn some secrets you never knew about your own clothes.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
1. Think of gray and white hairs as glitter. Blend in those sparkly strands with cool silvery or warm golden salon highlights. Ask for balayage — a free-form technique where highlights are painted on with a brush for an irregular root line — that looks natural and won't leave a ring of regrowth at the scalp. And major bonus: Highlights around the face also brighten tired, ashy or sallow skin tones for a no-makeup-needed radiance.
With a new fashion blog launching seemingly every minute, there are more and more bloggers competing to influence your next outfit every day. But as you might have noticed, not all outfit posts are created equal. Searching for online fashion inspiration, it's not hard to fall into a rabbit hole of blogs, ending up wasting hours online, still with no real sense of what you should wear. That's why we've rounded up our favorite fashion bloggers, who stand out from the online pack thanks to their impeccable style sense, creativity, and individuality. For the best fashion advice out there, allow yourself to be influenced by the outfit posts by these fashion bloggers. 
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture. 

“Your makeup can make or break a great outfit so it’s important to know what works for you and what compliments your features and coloring. Contacting a professional can help you figure out how to make your makeup and clothing work together. Also know that even though many women want a ‘natural look’ it actually takes a lot of products and time to do it right.” —Brooke Baker, beauty and style consultant    These makeup mistakes can make you look sloppy.

2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.


“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
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