And for an expert tip: Arabelle of Fashion Pirate attributes her inspiration to her friends, sharing, “it was their unintentional encouragement that got me to where I am today,” adding that, through the blogging process, she sees the most important change from start-to-finish as “the many friends [she’s] made from blogging, and the experiences [she’s] had with them.” So, bloggers, there's power in numbers.
Hope you had a wonderful Thanksgiving! Loved connecting with many of you on social about some of the best holiday sales and promotions over the weekend. I’m excited to share another awesome find today - this bird print skirt which is on final clearance. (Only two sizes left - eek!) I couldn’t resist a print that is a prime opportunity to pair red and pink together, and the fact that it’s a bird print? Icing on the cake!

As we get ready to usher in a new year, it's also time to usher in a new set of trends. According to the runways, the street style scene, and the best dressed A-listers, these are the emerging fashion trends to watch in 2018. Whether your resolution is to take more style risks or hone in on your wardrobe, these are the looks to weave into your wardrobe. Plus, the trends it's time to retire (for now).


With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win.


I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network… 

Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
“Remember how in ‘The Devil Wears Prada’ the editor always wore a single white Hermes scarf as her signature piece? What’s your version of this? No matter how traditional or fashion forward you like to be, have a think about what pieces you really gravitate to and make it your signature style. And it doesn’t have to be a scarf. Consider bright colored shoes, men’s style watches, or classic shirts.” —Ms. Narain
Two styles of shorts prevailed on the catwalks - cycling shorts or board shorts. Not everyone will feel brave to wear the numerous stretch styles that were worn with jackets at Chanel and solo at Stella McCartney, so Prada's duchesse satin board shorts - available in muted jewel tones - will provide an alternative. Rejina Pyo's slouchy green style will also prove popular as the weather heats up.

Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
Milliner Gigi Burris O’Hara is known for adding the most delicate details to her intricate hats, so she knows a thing or two about pulling together an outfit with panache. “Looking put together is very different than having it all together, it just takes a bit of mindfulness,” Burris O’Hara pointed out. “Make sure your shoes are shined and put on a hat—immediately you’ll look done.”
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 
“The key to having great style is to buy things that fit you properly (or have them altered by a tailor). If you’re not sure, a good rule of thumb is if you have to adjust it more than once while you’re trying it on then it’s not for you. It should feel comfortable.” —Lindsay Narain, designer, founder and creative director of Vaughan clothing    Learn some surprising fixes you didn’t even know tailors could make.
Where do these episodes come from? A past life? An innate discontentment with everything life already offers, combined with a form of voluntary synesthesia developed from an adolescence of perpetual loneliness manifesting itself in movie marathons and an inconvenient impulse to pay attention to every visual and auditory detail of every situation as an escape from the social interaction at hand?

Designers went big on all things animalia. For fall, we saw heavy coats and structured jackets in leopard spots and zebra stripes, but for spring, it is all in the unique animal-print details. We loved JW Anderson’s puff leopard-print sleeves and Richard Quinn’s excessive over-the-top take on spots, while Burberry’s mix of zebra on the top and spots on the bottom felt fun and fresh.

Speaking of rules, we should mentioned those regarding showing skin. It’s pretty simple – show one body part at a time. So if you’re showing your cleavage, pay attention you’re not combining that with miniskirts, and the other way around. Looking and feeling attractive shouldn’t be based on how naked you are. A little bit of mystery is always a nice touch. 

What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can. They have this Motivation Engine, which most people lack, to keep them going.


Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »

But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.


Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 
As a business woman, you likely are smart with how you spend your money. There are certainly ways to penny pinch, but your business wardrobe is not one of them. Though the cost may seem like a lot up front, in reality you’ll get a lot of bang for your buck. If the item is high-quality, you’ll be able to wear it many times over many years, making the cost per wear low. 

Donate Clothes You'll Never Wear: Stop hoarding. If you haven't worn it recently, then you probably never will. To help decide if you should toss it or not, the experts at Apartment Therapy suggest you answer the following questions: Do you like cut, fabric and colour? Are you comfortable wearing it? Does it fit you now (no, not if you lose 3 inches off your waist in the next month)? Can any damages like stains or holes be fixed? Do you have more than one place to wear it? Can it be combined with other articles of clothing in your closet? When was the last time you wore it (if it's been over a year, nix it)? Source: Apartment Therapy
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
“If you have a pear body type, look for styles that elongate your figure to take the emphasis away from your lower body. You want to draw attention to your upper torso, and the best ways to do that are with pairing dark colored bottom pieces with lighter shades and patterns up top. Think of bold patterns and necklines that have detailing like embellishments or ruffles. You should avoid skinny jeans and instead opt for boot cut or those with a slight flare. Showing your shoulders also helps in drawing attention upwards and balancing your top half with your bottom half proportions.” —Ms. Michniak    Here are other denim mistakes you make that could ruin your outfit.

Resole Shoes That You Love: If you have a pair of adored shoes you have worn straight into the ground, why not spend some money getting them fixed rather than finding another pair that will never be quite the same? Naturally, this is more important when you have spent more money on the shoes initially, rather than a cheap pair of flats from Forever 21 or something similar.
“A great trick to finding deals on high-end clothing is to make friends with the sales people at your favorite stores. Ask them when they get new arrivals in and when special sales start. If they say 10 a.m. on Monday, then you know what to do—you call in sick at work that day.” —Sam Russell, stylist and host of HLN’s Giving Closet    These are the secrets your salesperson won’t tell you.
About Blog Extra Petite is a fashion and lifestyle blog by Jean that provides styling ideas and shopping information. This blog also aims to share fashion suggestions and solutions for women who want to look stylish and feel confident at any height or size. Her style is still very office friendly most of the time, while also being very colourful and on-trend. 

Designers went big on all things animalia. For fall, we saw heavy coats and structured jackets in leopard spots and zebra stripes, but for spring, it is all in the unique animal-print details. We loved JW Anderson’s puff leopard-print sleeves and Richard Quinn’s excessive over-the-top take on spots, while Burberry’s mix of zebra on the top and spots on the bottom felt fun and fresh.
WHAT YOU CAN DO TODAY: The simplest change you can make is to start following stylish people on places like Instagram. It’ll give you a double whammy: It’ll expose you to great style and give you some inspiration, but it’ll also create an environment where dressing well is “normal”. Need some stylish Instagram recommendations? Check out this post I wrote about my favorite stylish Instagrams here.
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty. 

Knowing your readership also helps you select the best theme. Not only will you have a better idea what to choose, but you’ll also be able to provide something that’s consistent with your industry’s standards and current trends. Conversely, if you are an extremely creative person, you could go against the grain and choose something that will set a new fashion!
With a whole new year upon us, many will be thinking about how to revamp their wardrobe or look throughout 2013. But with so many bits of advice floating around the Internet, it can be hard to figure out what tips to focus on. Should you follow the trends or define your own sense of style? Is mending your clothes necessary or should you look to a tailor for help?
Designers went big on all things animalia. For fall, we saw heavy coats and structured jackets in leopard spots and zebra stripes, but for spring, it is all in the unique animal-print details. We loved JW Anderson’s puff leopard-print sleeves and Richard Quinn’s excessive over-the-top take on spots, while Burberry’s mix of zebra on the top and spots on the bottom felt fun and fresh.

How to actually do it: Opt for a pure white, rather than ivory, which may skew dingy. “But since white has the potential to make your teeth look yellow in comparison, consider wearing a bold lipstick with a blue undertone, like fuchsia, so teeth appear brighter,” recommends Florence Thomas, the creative director for Thomas Pink. Not sure which cut is best for you? A button-up with darting at the waist or curved princess seams can create a feminine hourglass shape on anyone. Be sure the seams of the shoulders line up with your shoulders and that there is no pulling across the front or the back. “Anything else can be tailored,” says Thomas. To keep all-cotton shirts from discoloring, don't dry-clean them. Have them laundered and pressed, the same as men's shirts.
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.

Accessorizing is what actually gives an outfit a personal touch. The way you accessorize is an important part of your style. Most of garments in your color are probably (and should be) in neutral colors, so you can combine them when you find it suitable. So, when you’re purchasing accessories, you should be free to get them in wild colors. Also, don’t be afraid to clash together different materials, like edgy chains with pears and feathers, perhaps. An interesting addition to accessorizing somehow everyone tends to forget are buttons – try switching a set from your garment with the one you choose. It doesn’t require any special sewing skills, and it fits any kind of budget. You should know that accessorizing rounds out an outfit, so try to find time to put on a couple of items.


By knowing the shape, scale and proportions of your body, you'll be able to select the best clothes and accessories that create a balanced silhouette that help disguise the parts you're self-conscious about to you pave the way for your confidence. This gives you the curves on all the right places, and leaves plenty of room to play up your best assets.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes… 

If you invest in one dress style next season, make sure it has ruching - a romantic take on body-con, and much more forgiving. Carefully-positioned ruching has mighty figure-enhancing potential; it adds curves to slimmer frames and those with curvier silhouettes will appreciate its ability to stretch in the right places. Givenchy balanced ruched detailing with accordion pleating to create a dress that will be at the top of many wishlists next season, while Calvin Klein used it to cinch it in the waist.

You check the app first thing after your alarm goes off in the morning, so why not let it influence your outfit for the day. “It shows me how a mix of women are dressing, from designers to stylists to influencers to my friends and which styles they’re actually wearing day to day,” said Taylor. Consider saving inspiring outfits into a “Collection” on your account, so you can easily access outfits you want to emulate.
Fashion has always loved a showman. This season, however, the “experiential show” — in which design houses collaborate with artists, musicians, dancers or directors to present blockbuster catwalk spectacles — was more popular than ever before. Inspired by dance and movement, Maria Grazia Chiuri’s sixth ready-to-wear collection for Dior was unveiled in Paris by models who wove their way around eight twirling dancers on a 164-meter-square stage, part of a dazzling performance choreographed by Sharon Eyal. At Gucci, Alessandro Michele had Jane Birkin serenade the crowd midway through the show with a rendition of “Baby Alone in Babylone” at the Théâtre Le Palace. And in Milan, Giorgio Armani asked the ’90s British heartthrob Robbie Williams to croon his greatest hits to an audience of thousands at the Emporio Armani show, held in a giant hangar at Linate airport. — E.P.
Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.
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