In the past years, American Express has become increasingly involved in New York City Fashion Week, and in 2010 American Express sponsored Evolving Influence, the first international bloggers conference in New York City. During the conference, many surveys and studies took place about the usefulness and tactics used in fashion blogs. During the study it was found that bloggers are more comfortable reporting in real-time and incorporating social tools in their opinions of runway trends and designers. After Fashion Week, it was found that 6.37% of all articles written about or related to Fashion Week had mentioned the Evolving Influence main sponsor, American Express. These blogs were not directly paid to mention American Express, so they served as a free source of advertisement for American Express.[13]


As a business woman, you likely are smart with how you spend your money. There are certainly ways to penny pinch, but your business wardrobe is not one of them. Though the cost may seem like a lot up front, in reality you’ll get a lot of bang for your buck. If the item is high-quality, you’ll be able to wear it many times over many years, making the cost per wear low.
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 
It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!  

About Blog Kat Tanita is one of the fastest rising fashion and travel influencers in the world. While working in the fashion industry, Kat began blogging as a creative outlet – sharing her personal, style, beauty, and travel musings on With Love From Kat. She has been featured in numerous publications including Elle, Harper’s Bazaar, Marie Claire, and The Wall Street Journal.
About Blog Fashion Talks, produced in partnership with CAFA, is a podcast that observes the world through the lens of fashion. Join host Donna Bishop as she interviews designers, stylists, industry insiders and even those outside fashion to reveal insights, observations, personal stories and historical moments on how fashion helps to shape the world we live in and how our world shapes fashion and the clothes we wear.

The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
If Your Weight Changes A Lot, Update Your Wardrobe: This goes back to the point of not pretending things fit when they don't. It's important to make sure our clothing fits, and though it's hard to admit that you've gained weight (trust us, we struggle with this) or when you've lost weight, you can ignore the fact and stick with the same baggy clothes. Either way, it's kind of a fun reason to update your wardrobe.
Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion. 

Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
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