Utah-based Christine Andrew is the blogger behind "Hello Fashion" and the founder of clothing line ILY Couture. She originally launched her blog to promote her clothing line, but it soon evolved into an online diary of her super-stylish IRL wardrobe and shopping finds. Today, Christine shares her creativity and love of fashion through her popular outfit posts, which include plenty of "how to style" tips that her fans love. Christine's sense of style blends feminine and sporty pieces, so you'll often see her grounding a more feminine, dressy look with sneakers or ankle boots. More »


Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style.
The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.
7. Wear bangs. Whether straight and full, long and feathery or sideswept, a fringe is a game changer. Bangs camouflage three things: the vertical creases between the eyes that create an angry look; forehead creases that make you appear stressed; and thin and skimpy brows that require extra makeup. Full bangs give your face definition, create the illusion of higher cheekbones and draw attention to the eyes. Sideswept bangs hide a receding hairline, make hair look fuller and blend in easily.  
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
Designers went big on all things animalia. For fall, we saw heavy coats and structured jackets in leopard spots and zebra stripes, but for spring, it is all in the unique animal-print details. We loved JW Anderson’s puff leopard-print sleeves and Richard Quinn’s excessive over-the-top take on spots, while Burberry’s mix of zebra on the top and spots on the bottom felt fun and fresh.

I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style.
VI. My boyfriend and I take a tiny road trip during spring break. We skip stones on the beach, drink Coke out of glass bottles, and watch a pink sunset sky settle into nighttime. We walk along train tracks in the dark and stop to look at an old car behind a restaurant. I ask him to stand in front of it so I can take a Polaroid, the only picture I would have of him.
It’s Friday night and you’re searching through your wardrobe to put together the right outfit, but you just can’t seem to find anything that matches. Sound familiar? This is the kind of struggle all women have, but things don’t have to be too complicated. You can make your life a lot easier with some clever fashion tips that allow you look your best in any occasions. You can adjust your choices based on your personal style, body type and personality, but most of these tips will work for any of woman out there.
When it’s really, really cold outside, sometimes even the items in your wardrobe that you always depend on (everything from ripped jeans to cashmere sweaters) no longer cut it. This is when you have to find creative ways to layer under your clothes that no one will notice. You can, for instance, throw a pair of tights or sheer stockings under a pair of ripped jeans or layer a form-fitting sweater over a long-sleeve T-shirt. Also don’t be afraid to whip out the long johns you normally reserve for ski trips—sometimes during the winter they’ll come in just as handy for the walk to work.

Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated. 
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