How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."
When In Doubt, Overdress: There's nothing worse than showing up an event underdressed. Maybe the invite didn't specify or involved the word casual — but everyone else dressed up not so casually. If you don't know what the dress code is, overdress. There's no harm in looking too pulled together, but you'll feel uncomfortable if you think you look out of place.
“Love sexy shoes but not interested in getting blisters and the pain? Use moleskin on your feet. I cut six strips before I go out and keep them in my purse. Then, the minute I start to feel any pressure in an area, I apply it and I avoid any issues. I haven’t suffered from blisters since college. Being unprepared in heels is a rookie maneuver!” —Ms. Lowe
Blogger Krystal Bick is the woman behind "This Time Tomorrow," a fashion blog that covers style, travel, art, dating, and other topics related to living in New York City. A transplanted West Coaster, Krystal's fashion vibe is a true blend of East and West coast American style (or you could say, girlfriend meets boyfriend style). Her looks tend to gravitate toward classic, tailored pieces inspired by menswear, but often with feminine and quirky accents thrown in, such as a pair of cropped patterned trousers, a silky blouse, high heel pumps, and an over-sized men's watch. More »

Know Your Arch: Shoe shopping? Make sure you know your arch type. In an interview with the folks at The Fashion Spot, Erica Lynn Stanley, design director of ...me Too shoes, said the best way to determine your arch is to step on a piece of paper after wetting the bottom of your foot. You can determine whether you have a normal, flat or high arch by examining your wet footprint. If the middle part of your footprint doesn't show up, you have a high arch, but if you can see most of your footprint then you have a fairly flat arch. Your arch is normal if you see half of your wet footprint. Source:The Fashion Spot


Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
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