Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
But beyond your typical publishing schedule, pay attention to popular events and see if you can opportunistically pick up extra Google search and Twitter traffic. For example, when it was broadcasted everywhere last year that Pippa Middleton was wearing pantyhose out and about in London, I jumped in. I wrote a piece about how much I dislike pantyhose, even if fashion’s It Girl was sporting them—and thus capitalized on a newly trending topic. Because I was so quick to react, my blog received a spike in traffic from people looking for articles about Pippa’s fashion statement.
Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »

Today I am 20. The Crucible, in which I play Mary Warren, opened at the Walter Kerr Theatre three weeks ago, March 31st—also the eight-year anniversary of this blog. I have a lot of trouble comprehending that writing Style Rookie led to writing for other places, then starting Rookie, then being able to audition for plays that I love and to be inside of them for long periods of time, which is an inexplicably wonderful way to live a life. But I am really really really insanely thankful for all of it, and many of you have followed for a LONG time, and that means a lot. Right now, I'm very slowly writing something that I hope will effectively articulate the strangeness of the way these all overlap—the fictions we get to try on via diary/blog-keeping, and acting, and personal style. But that's a longterm hermit project. I just wanted to mention it because in my attempt to briefly list recent stuff I've been up to, I may sound callous, but: None of this goes unexamined or unappreciated.
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
You hit up your friends for help. For example, when I did a site redesign a few year ago, I asked for help with the overall color and feel. I told them I’d do the work, I just needed their opinion. My friend helped me perfect the site’s color scheme and the feel of the layout. Also told me stuff like “that image needs to be sharper…don’t resize, save in the right format, etc.”
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated. 

Plus-size fashion blogger and beauty influencer Tanesha Awasthi shares her fabulous outfit inspirations, style advice, and makeup tutorials on the popular "Girl With Curves." As a little girl, Tanesha dreamed of being a designer or a stylist, and she channels her love for fashion into the charming outfits that she styles and posts on her blog. With a modern, sophisticated and ladylike style sensibility that blends Audrey Hepburn and Olivia Palermo (with a bit of occasional edge), Tanesha builds many of her looks starting with her favorite closet staples, a great pair of dark wash jeans, a tailored blazer and classic pointy toe pump. More »
Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]

The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 
“‘Fashion’ is the tangible clothes, the ones you see in stores, in magazines, and on celebrities. Style, however, is intangible. Style is how you take the fashion and interpret it into an outfit or look that makes you feel like you. It’s not all about the fashion or trends but rather accepting yourself, working with what flatters your figure, finding what tickles your fancy and wearing wearing what makes you confident.” —Laurie Brucker, certified image consultant, personal stylist and speaker

There is much to consider before you begin writing your fashion blog, and next on the list is making it look amazing. Fashion is all about appearance, so it is essential that you make your blog look amazing. Whether you select a template from WordPress, or have you website custom designed—it must have a clean, crisp, modern, and stylish appearance. Also ensure that your website is responsive (aka mobile friendly), since fashionistas want to be able to browse their favorite fashions while on the go.
5. Switch to black jeans. Black jeans sharpen your silhouette and add an urban edge. They look dressier than blues (even dark-blue washes) and can substitute for real pants. Worn monochromatically with a black T-shirt, sweater or jacket and black booties or loafers, it's a strategy that's polished and pulled together, but comfy. Pick up a pair of black velvet jeans for extra-effortless glam this year.
You check the app first thing after your alarm goes off in the morning, so why not let it influence your outfit for the day. “It shows me how a mix of women are dressing, from designers to stylists to influencers to my friends and which styles they’re actually wearing day to day,” said Taylor. Consider saving inspiring outfits into a “Collection” on your account, so you can easily access outfits you want to emulate.
This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.
It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!
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